blackpool beach branding
This project was about giving Blackpool a new identity. I have decided to focus on the beach area of Blackpool because it is a very nice contrast to the rest of the city. My target group are people who don't want to come to Blackpool to just go in one of the gambling halls but want to see some of the stunning landscapes of this town.
I have designed a font inspired by the sub- construction of the piers. I've overlapped the letters to become my logo Blackpool Beach. In the end I've created a magazine with images I've taken on our field trip to Blackpool combined with my new created font.